Granted, this whole "1.3b certified" thing probably isn't as critical as it's made out to be, but for those who love assurances, Atlona's lineup of flat HDMI cables now sport the aforementioned label of certification. The cables, which are available in black and white hues and in lengths of up to 20-feet, are now guaranteed to transfer HD video at speeds of up to 10.2Gbps and high-resolution audio (Dolby TrueHD / DTS-HD Master Audio) to boot. In layman's terms, these cables simply offer up enough bandwidth to support Deep Color and "higher frame rates," but considering that the cheapest one (that would be the three-footer) rings up at $39.99, we'd say Atlona's pretty darn proud of 'em.