The video, created by WB Worldwide TV Marketing – New Media, in conjunction with Reitz-Lange Productions, is a fun look at what goes on in the Gossip Girl sims. However, it could have been so much better had they not left the UI in the shots. You can clearly see chat going on in the bottom left corner. Another complaint is that the press release calls it an "animated video." This is supposedly the first in "The Upper East Side Insider" series, so hopefully next time they'll call it what it is; Machinima.