SiRF toots its own horn, readies location-enabling features for Android

It's not like we weren't already aware of SiRF's participation in the Open Handset Alliance, but nevertheless, the company is sounding pretty ecstatic about the software developer kit it "just received." Reportedly, the outfit is already hard at work on "end-to-end location-enabling features" for Android, and in case you couldn't guess, it's also providing Android platform support for a plethora of products based on its famed SiRFstarIII architecture. Essentially, the firm is hoping to take advantage of having location as a "native feature" within Android, and it makes the obvious sound a whole lot more intriguing by teasing us with visions of "out-of-the-box locative experiences" involving geo-tagging, geo-searching and social networking. Still, we'll tip our hat to any form of tight integration, but this here's probably nothing to get riled up over.

[Anthony @ Dec 17th 2007 9:03PM]

I think they're just trying to remind us that they are still relevant since they lost Tomtom's business recently.

Personally I find their chips to be very fast in catching a signal so I welcome this development.

[ethana2 @ Dec 17th 2007 10:58PM]

I am really looking forward to Android crushing mobile windows and OSX.
It will be the first time they taste defeat at the hands of the penguin.

It will not be the last.

[Wwhat @ Dec 18th 2007 12:46PM]

Geo-tagging, geo-searching and social networking combined? uhm.. good idea I'm sure.

[MaxP @ Dec 18th 2007 8:25PM]

never tought gettin a cellphone contract so far but since I'm moving in appartment soon and this OS is just around the corner (hope so) well that might just convince me

Google always provided me some flawless experiences whenever I needed to use a service they offer.

Also cellphone service providers in Canada are starting to think about dropping their price of contracts so yeah, I'm really curious about Android