The rough-and-tumble economics of the display business claimed another victim today, as Fujitsu announced that it will exit the market in March. We hadn't seen a lot from the company's Aviamo line of plasmas since they first debuted in 2006, and it looks like there's a reason -- according to the short press release issued by Fujitsu today, "the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment." Hmmm, that explains why it spun off Shinoda Plasma a while back, no? Fujitsu says it will continue to sell displays in Japan and provide service and support to customers for the foreseeable future, but that what it really wants to do is paint "concentrate...on our core business of heating and ventilation equipment." You keep living that dream, guys.

[Thanks, Bruce S.]

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Fujitsu quits the display business