It only costs me £4.95 ($10) a month for unlimited DVD Rentals from any of the major UK supermarket chains or film rental sites.
Heck even NetFlix only charges an average of $5-7 a month for their service.
Why on earth would I pay $2-5 *a title* to Apple just so I have the convenience of watching something on a sub-standard medium-resolution screen under a 24 hour limit?
Honestly, Apple shouldn't even be trying to tie this rental stuff in with the iTunes store. They should have instead tried to strike a partnership with NetFlix to integrate NF streaming into iTunes itself and, most importantly, AppleTV.
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It only costs me £4.95 ($10) a month for unlimited DVD Rentals from any of the major UK supermarket chains or film rental sites.
Heck even NetFlix only charges an average of $5-7 a month for their service.
Why on earth would I pay $2-5 *a title* to Apple just so I have the convenience of watching something on a sub-standard medium-resolution screen under a 24 hour limit?
Honestly, Apple shouldn't even be trying to tie this rental stuff in with the iTunes store. They should have instead tried to strike a partnership with NetFlix to integrate NF streaming into iTunes itself and, most importantly, AppleTV.
/That/ would move aTV units like nothing else.