If your cred hangs on being up on the latest audio formats, listen up. DTS is showing off its latest tech, named Surround Sensation at CES. It's all about creating virtual surround sound for headphones. The company is also giving out Blu-ray and HD DVD demo discs at their CES booth. These discs have some really great content showing off DTS-HD MA, so be on the lookout for them showing up at your local HD boutique as demo material. And if you haven't jumped into the format war yet, DTS has you covered there, too -- this week will the company will detail its collaboration with HD satellite upstart XstreamHD.