In the wake of LG's press conference today we're still a little skeptical that the world needs yet another standard for mobile TV, but for what it's worth, the company appears to have signed up a variety of partners in an effort to push it -- and they certainly brought enough eye candy hardware with prototype MPH hardware already integrated. In the mix was a modified VX9400, an LG laptop, a portable media player, and a USB dongle, and with the first commercial rollouts expected as soon as February of next year, we figure it's a good thing they have so much actual product to show. We're a little miffed at the idea that the standard is robbing sweet, sweet bandwidth from the traditional ATSC signal (as opposed to, say, DVB-H and MediaFLO, which rock their own frequencies), but we can also appreciate why this might speed mobile TV rollouts due to a significantly reduced dedicated infrastructure footprint. And besides, who isn't excited about the prospect of watching the boob tube at 140 miles per hour?

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Hands-on with LG's MPH mobile broadcast standard