12:00am - Toshihiko Fujimoto, Chairman and CEO takes the stage. Running down the increased demand of LCDs. Fiscal year 2008, Sharp expects worldwide LCD TV demand to reach 96 million units for a 32% increase over 2007.
12:07am - The 65-inch diagonal, 1-inch thin TV at the front of the room features a 100,000:1 contrast. We believe it, that picture is absolutely stunning. No immediate plans to productize.
12:13am - 30 million units expected to ship in 2008 in the US alone. Sharp is exploring OLED technology, however, "OLED will not replace LCD anytime soon." This is due to two reasons. First, OLED has a 3 to 4 year lifespan when a 10 year lifespan is required from a TV. Second, OLED is too expensive to manufacture in large panel sizes. As such, Sharp will not produce OLED sets until this situation changes. So far, this feels like an analyst meeting, not a consumer electronics focused press event.
12:15am - Sharp will focus on bigger panels and the gaming community in the new year. They are also expanding the AQUOS Advantage member services program to ease setup and troubleshooting. Among other benefits, it moves first level service questions to Sharp, not dealers. They're getting more environmental too by reducing overall greenhouse gas emissions and entering into a Manufacturing Recycling Management (MRM) agreement with the likes of Toshiba and Panasonic. Make no doubt about it, being green is going to be a hot topic at this year's CES.
12:21am - Bob Scaglione, senior VP marketing jumps on stage. AQUOS Net features a "net" button for customized, web-based content accessible via the Ethernet jack on your AQUOS television. User configurable sidebar widgets from the likes of Weatherbug, NASDAQ, AQOUS gallery (1080p images) and more will be available in the next month with more to come in the future. AQUOS Advantage Live allows a networked advisor to provide interactive support including assisting in the connectivity of a Blu-ray player, FAQs, and access tp user manuals. HomePlug AV-based PLC adapters will connect the TVs to home wiring for those without Ethernet. Of course, you can always get a WiFi to Ethernet adapter for the back of your set but we won't tell Sharp that and spoil the fun.
Also new are a pair of 37- and 32-inch D64-series sets and two 720p D44-series tubes in 37- and 32-inch sizes.
Also announced, are a few audio products including an iPod dock, shelf system, and theater rack system.
12:35 - And that's all she wrote.