i notice how on those early slides "easy user interface" is listed under functionality rather than design, because design is still thought to be primarily about aesthetics for this crowd, and good UI is considered getting the right set of features and functionality. yes, a good UI is part of a device's functionality, but I don't get the feeling that that's what he meant. in my experience, developers and business people think "design" is pretty shapes and colors, and UI is functionality. The reason Apple's stuff is so far ahead of everyone else's is that they've gotten out of that mental box.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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i notice how on those early slides "easy user interface" is listed under functionality rather than design, because design is still thought to be primarily about aesthetics for this crowd, and good UI is considered getting the right set of features and functionality. yes, a good UI is part of a device's functionality, but I don't get the feeling that that's what he meant. in my experience, developers and business people think "design" is pretty shapes and colors, and UI is functionality. The reason Apple's stuff is so far ahead of everyone else's is that they've gotten out of that mental box.
imho