In the latest episode of as the cable industry turns, the rumors that CableLabs would rename OpenCable to tru2Way are indeed true. For those keeping track at home, once upon a time the world dreamed of ditching their cable box, but wanted to continue to take advantage of all the services their cable co' forced them to pay for. Then after an act of congress and ten years time; along came CableCARD, but left out VOD and PPV, so we all waited with baited breath for CableCARD 2.0 -- but it never came. But hope wasn't lost, as CableLabs released OCAP, which was marketed as OpenCable, but there was still no love from the industry. So what is CableLabs to do? It does the same thing anyone does when in this predicament; give it a new name. Whether a new name is what's needed to gets things moving remains to be seen, we're at the largest consumer electronics show in the US this week and although we've yet to see any tru2way enabled HDTVs or DVRs just yet, we'll keep you posted.