Xerox retires 40 year old logo

Today Xerox retired its red, capital X logo so prominent in our copy centers (and more recently on printers) for the past 40 years. The new logo represents "the connection to customers, partners, industry and innovation." More than likely, Xerox just dropped tens of thousands of dollars for the new identity which, let's face it, is just like everyone else's. Right, Sony Ericsson?

[(Unverified) Posted Jan 8th 2008 3:15PM]

Oh boy... IT SUCKS!
For the money they payed I could have done something a little more modern and corporate than a darn ball with an X on it... I'm not even very friendly with the font they used for the name...

I can't stand this kinda of money waste and design pollution! argh...

At least UPS did it right... :) (I like their new corporate identity... ;))

[maryland157 Posted Jan 8th 2008 6:14PM]

I don't like that new Logo , I liked the old one better.