The Cobra Tag may help you win that losing battle, acting as a Bluetooth device that attaches to your key ring and connects to your phone, it gives you the opportunity to find the missing item if it's less than 30 feet away.
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I wonder what they can come up with for the colon cancer awareness program...
How about something a giant 20-foot long and 8-foot high inflatable pink Ethernet cable like this:
http://www.preventcancer.org/colorectal/