Keepin' it real fake, part CIV: BlueBerry gets blatant on RIM's trademark

Sometimes a picture really does say a thousand words. BlueBerry, the cease-and-desist is on the way!

[Jason @ Jan 9th 2008 10:25AM]

RIM's TRADEMARK, not copyright, and since this isn't a phone, it could be argued there's no problem. Then again some Blackberries have GPS so its off to the law-speaking-guys!

[PSM @ Jan 9th 2008 10:32AM]

I have a feeling the complaint would have more to do with the similarity of the logo design than the actual devices they're making.

[Jason @ Jan 9th 2008 11:11AM]

PSM : only if it's found to confuse customers into thinking this is a Blackberry product.

[Nilay Patel @ Jan 9th 2008 1:13PM]

You're right about the whole copyright / trademark thing -- I wasn't around when this went up, sorry about that.

It is pretty blatant, though -- the test for trademark infringement is "likelihood of confusion," and this seems like it would meet all the factors:

http://www.engadget.com/2007/11/09/know-your-rights-does-t-mobile-really-own-magenta/

[randy @ Jan 9th 2008 10:38AM]

WHY do people keep putting that swoosh clip art beside their brand names?

[Hax Or @ Jan 9th 2008 10:48AM]

Hey it works for Nike!

I use it on all my logos. Executives demand it. Also it can be animated very easily, which is nice for video.

[Denver_80203 @ Jan 9th 2008 11:28AM]

iDon't iKnow, iBut iThink iIt's iA iTrend.

[Rainier @ Jan 9th 2008 10:39AM]

BlueBerry, BlackBerry, Apple....

Inspiration from the produce department?

[friendlyner @ Jan 9th 2008 11:11AM]

I'm holding out for iLettuce or eArugula

[Rynth @ Jan 9th 2008 11:16AM]

Can't wait till someone releases the Cumcumber. I just don't want to know what sort of device it would be...

[nerdtalker @ Jan 9th 2008 12:02PM]

That or the eZucchini.

[randy @ Jan 9th 2008 12:59PM]

WHy aRe yOu capiTalizing letTers inSide your wOrds like thAt?

[Hax Or @ Jan 9th 2008 10:44AM]

Another bewildering post from AOL's mass media blogs.

We're not mind readers. Do you see Waldo or something?

[Flashpoint @ Jan 9th 2008 10:45AM]

Copyright infringed or not - there is nothing we can do about it in the US...China's government doesn't enforce our copyrights so anything is fair game over there. For god's sakes, China's companies copy items as large as CARS...put a BMW face on it with a Mercedes rear - its absolutely madness.

[Loonie @ Jan 9th 2008 10:59AM]

Fashion Electronics' website is a joy to behold. It's like a lower-middle quality MySpace page.

[Sean @ Jan 9th 2008 11:05AM]

Oh, I ventured there too. Wow * * that's some fancy fashion!!!

[Sean @ Jan 9th 2008 11:06AM]

blink blink

[drakono @ Jan 9th 2008 11:21AM]

EVERY MySpace page I've seen has looked like that, or worse. Sometimes much worse. (I could list off all of the obligatory atrocities of a MySpace page, but I'm sure you all know them.) I wouldn't call their page "lower-middle" quality -- by MySpace standards, it's the best page I've ever seen!

[nofashion @ Jan 9th 2008 11:56AM]

I especially liked their MP3/MP4 players, looked vaguely familiar...

[rboyce @ Jan 9th 2008 3:28PM]

"Is that clear enough for you? Because if it's not I could of course text you on my Blackberry, or my Blueberry or my Chuck Berry, although technically Chuck Berry is a black berry."

[Alfred @ Jan 9th 2008 4:28PM]

... who have toast?

[David Landrum @ Jan 9th 2008 4:48PM]

I thought it said Blu Ray at first glance.