It's pitched as the contemporary VW beetle, the peoples car or the VESPA scooter.The technology at TATA is revolutionary, particularly the compressed air engine and this is enormously refreshing considering the general commitments of the automotive industry which is characterized by greed and resource excess.I have to agree with other contributors its still "golfcart goofball" in appearance compared to the aethetics of say the TESLA Roadster,however revolutionary design doesnt necessarily have to elitist or expensive.The aesthetics are a serious problem, but its companies like TATA that will out trade the likes of G.M because of the brand equity they are developing out of there commitement to consumer need and ecological responsibility.
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It's pitched as the contemporary VW beetle, the peoples car or the VESPA scooter.The technology at TATA is revolutionary, particularly the compressed air engine and this is enormously refreshing considering the general commitments of the automotive industry which is characterized by greed and resource excess.I have to agree with other contributors its still "golfcart goofball" in appearance compared to the aethetics of say the TESLA Roadster,however revolutionary design doesnt necessarily have to elitist or expensive.The aesthetics are a serious problem, but its companies like TATA that will out trade the likes of G.M because of the brand equity they are developing out of there commitement to consumer need and ecological responsibility.