CES 2008 Adwatch: Best of the worst
By Barb Dybwad 
posted Jan 11th 2008 4:18AM
posted Jan 11th 2008 4:18AM
More Best of the Worst
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I actually like the Headphones as veins campaign.
Agreed, I actually want to try something like that.
...try to Photoshop something like that.*
So advanced it will fire up my ride? wha?
worst: definately the stay home servers...
best: implant add
The stay at home server ad is intended to be goofy -- part of their campaign
The stay-at-home server is intentionally goofy.
Sorry for the triple post...Engadget is being goofy
Is the last one with her arms up in the air listening to an iPod a reference to Abu Ghraib?
http://www.villagevoice.com/blogs/bushbeat/archive/images/hooded-prisoner-abu-ghraib-.jpg
I'd say yes. That's not marketing, that's sickening.
I don't think so. If they wanted to remind people about the hooded prisoner, they'd use some kind of hood. And the woman in the ad is in a different pose.
I don't think so. If they wanted to remind people about the hooded prisoner, they'd use some kind of hood. And the woman in the ad is in a different pose.
And she has no electrodes on her genitalia.
And she has no electrodes on her genitalia.
That one with the ear phones wires turning into views in the torso - was a stroke of genius.
Next year I will convince them to use me.
"That one with the ear phones wires turning into views in the torso - was a stroke of genius."
Exactly. Yes, it's a little creepy, but that's the point - gadgets are becoming an important part of our lives, and, as a result, an important part of us.
Someone actually used Bicentennial Man. I mean geez, WTF!!?!
Hehehe those veins look puke-tastic but he kinda looks like my ex except more muscly :P
My favorite:
"It'g got mirrors!"
(Does it also got electrolytes?
Remember: Don't ever type a comment after waking up.
"Stay At Home Servers" is great, I'm surprised it hasn't been submitted on Engadget yet. Here's the site: http://www.stayathomeserver.com/
It's got funny videos and a great childrens book about Home Servers. The website and this ad are jokes, which (I assume) you didn't get and that's why it's on this list. Maybe you did know it was a joke and just didn't find it funny, whereas I did. If that's the case then nevermind.
wow. those are pretty bad!
that is just gross.
THE TASER!!!
FTW!!
I love the stayathomeserver site! Genius!
Some of what was shown was not really an ad campaign.
Most of them were bad but the tagline "Listen to the Future" really trys to embody the futures technology with todays. The veins print was great, music running through your veins kind of stuff really hits the mark with todays consumer. And of course you have to have some shameless sexual references or images for the less creative approach. There is one constant in advertising, sex sells.
If only the names of the company were put, it would have made more sense and more useful to us. Like the veins as headphones. Which company could it be???? I am intrigued.
PRasad
I'm quite partial to "Fits like a *mobile* glove."
I was unaware that we were having difficulties with the portability of gloves...Now, losing those gloves, on the other hand...
Maybe a better campaign would have been "Unlike those crappy Isotoners you get for Christmas every year, you won't want to lose these gloves."
Damn. And I don't even have a degree in marketing, imagine that.
One word...bluetooth!
Bluepin ad...
Give in Blue
Take in Pink
Superb
No one else was freaked out by the girl with the "Porcupine Quill" hair?
I can't help but think what level of pain might be inflicted if you boinked her! (assuming of course that she hasn't been to her 'porcupine quill esthetician' recently and that the carpeting matches the drapes)
He's got a hot bod!!
He's got a hot bod!!
Which company uses the earbud wires as veins? Anyone know?
Neonode
I can't tell which ones are "bad" and which ones are "good".
Your suppose to post your opinion here.
Based on that we will know how stupid/enlightened you really are.
The Soling one looks to have a nasty skid mark to the right of the company name. That company needs to learn to wipe better.
There were some good ones, but I'm still scratching my head about the implant one.
Also, Tasers: Stylish and Secure
"The wall is the new floor"? Say wha?
"Shakes the booty"? :P
"240V Worldwide Voltage"... hehehehe
"Shakes the Booty and the Soul" ?? Seriously?? For Real??
Rick sucks at bowling. LW was clearly just letting him win at the end.
Rick sucks at bowling. LW was clearly just letting him win at the end.
Rick sucks at Wii bowling. LW was clearly just letting him at the end.
OH DEAR GOD TRIPLE POST!
I'm sorry. Engadget's fault. It froze, I reloaded, I went back to the page, neither was there, so I re-posted.
:'(
"Froze?" Oh, that's OK... happens to PCs all the time.....
No no, really, the page did. I pressed 'add' and it loaded a blank page.
Implant FTW!
Unbelievable
Sony's and Kenwood's looked pretty normal. I guess there's no accounting for taste.
Hey, at least Engadget wasn't shutting off presentations.
DO YOU WANT IT?
lol
(picture 26)
http://www.engadget.com/photos/ces-2008-adwatch-best-of-the-worst/576124/
As for the rest, one "word" comes to mind: engrish
These were pretty good, but off in the corner in the Sands/Venetian I came across this:
http://vginsider.com/img/ces2008/i_love_clean_butt.JPG
"WE PROTECT IDEAS" ha, thats a funny one considering they totally ripped off my photograph!
"best of the worst"
well, i'd like to think of the headphone ad as pretty neat.
does any1 have an explanation for the "the wall is the new floor" one?
I definitely didn't catch that one.
If there was a theme to the worst, it would have to be titties.