Besides having one of, if not, the best product showings
at CES 2008, iriver also had one of the most high-tech booths. Gone were the booth babes and ignorant product hacks -- replaced instead by virgin-white cases and interactive displays which allowed their products to speak for themselves. Fortunately, we also had the chance to confirm one of the most peculiar icon choices in CE history: the raised-dog icon on their S7
... yes, he's really treating the booth like his own personal fire hydrant. See a video tour of the booth after the break.
iriver booth tour