We're on the ground at Macworld 2008

Apple's a bit short on banners this year -- just that "There's something in the air" teaser we saw yesterday in a couple of forms -- but we've arrived in San Francisco to prep for the show, and thought we'd snap a few shots of the convention center before the Macworld 2008 attendees descend upon this place en masse.

Oh, and don't forget:
Live Steve Jobs Macworld keynote (begins the morning of the 15th)
All Macworld 2008 coverage [RSS]

Gallery: We're on the ground at Macworld 2008

• 
• 
• 
• 
• 

[cyberfunk @ Jan 12th 2008 7:24PM]

Man, those signs are pretty small, i would've expected a bigger deal, maby something on the outside of moscone.

[Jason Cox @ Jan 12th 2008 7:26PM]

That font on the 'something in the air' signs reminds me of Segoe UI...

[John @ Jan 12th 2008 10:31PM]

That's because Segoe UI is a ripoff of Myriad, which is a ripoff of Frutiger.


It's previously been determined that the "There's something in the air." typeface is indeed Myriad Light.


Thanks for playing!

[Sasha S. @ Jan 12th 2008 7:27PM]

One suggestion guys, would you please be so kind to post your live blogging of Keynote this year in reverse order so that latest comments always come at the top of the page? Second request is to brake the live blogging page into several sections? Third and last is to really make the page load faster.

Thank you all - great job at the CES - we expect nothing less on MacWorld

[DarkLightConnection @ Jan 12th 2008 7:39PM]

The page loads fast enough for me, but I agree you should add last entries to the top instead of bottom, it would be quite useful

PS. Note that I'm speaking for the rest here, I'll not be following MacWorld.. The always white-ish Apple style just doesn't go with my "dark super-macho" style :-)

[AC @ Jan 12th 2008 7:51PM]

...but then those of us who don't have the time/desire to sit through and refresh F5 every few minutes and want to read through it after, will have it all backwards. If you refresh the page it should automatically scroll to where you last were anyway.

[Bender Bending Rodriguez @ Jan 12th 2008 8:02PM]

I would also like REVERSE ORDER OF LIVE BLOGGING. Having to scroll down after teh page refresh is annoying. There are sites that do it in reverse order, but Engadget does it then i won't need to seek them out.

[roole @ Jan 12th 2008 8:03PM]

For the 'dark-is-macho' man: You know that Apple makes their 'white-ish' stuff in black too, right? (A lot of the rest of their stuff is brushed metal-ish).

[DarkLightConnection @ Jan 12th 2008 8:36PM]

@roole: Yes I know, even certain iProduct is black-only. But I meant the "feel", not the color itself..

With a Mac I feel like I'm just another good person, not the space pirate I want to be when I grow up >-D

What, you can dream..

And for those who don't like "last at the top": just think of it as a changelog... when you read the change log of your favorite software you scroll upwards, not a big deal

Also, if they start off the top, when you read the main page all you will see is "we are here with our asses in the cold waiting for it to start"

On the other side, if they start off the bottom, you will see from the main page what's going on that moment

[Oliver @ Jan 12th 2008 9:41PM]

please give us BOTH options. That would be the best.

[Chris @ Jan 12th 2008 10:04PM]

You mean so you don't have to scroll through the ads? Yeah, good luck with that.

[luzzio @ Jan 13th 2008 5:18AM]

second Oliver.

I can has both options?

[luzzio @ Jan 13th 2008 5:20AM]

second Oliver.

I can has both options?

[Galley @ Jan 13th 2008 8:52AM]

I'm taking the day off from work to do some live blogging here at Engadget, and reverse order would be most welcome!

[Greg Mcp @ Jan 12th 2008 7:33PM]

So, is "There's something in the air" going to be an obscure hint towards some wireless technology?

Or Pod docks being installed in the armrests of an airline's seats?

Or the unveiling of iSmell?

[The Grand Master @ Jan 12th 2008 8:14PM]

My money is on iSmell.

[m @ Jan 12th 2008 8:46PM]

one does wonder! too bad we can't read about it here... perhaps the editors are afraid of the inevitable accusations of pro-apple bias?

[J Luong @ Jan 12th 2008 9:04PM]

idildos

[J Luong @ Jan 12th 2008 9:06PM]

iDildo

[John @ Jan 12th 2008 9:36PM]

or a new airborne pathogen.

Think about it...

[DJJS @ Jan 12th 2008 7:56PM]

Any Word on the iPhone 2?

[apple_rox13 @ Jan 12th 2008 9:19PM]

I hope!! my razr just broke and im waiting for the iphone 2.o now!

[Ireland @ Jan 12th 2008 8:05PM]

"There's something in the air."

If you guys didn't figure it out yet, it's suggestive marketing for a very light (hence floating) MacBook. They are marketing this new flash MacBook as "light", and not skinny etc. It's the weight of it they seem to really want to let us know about.

[Maff @ Jan 12th 2008 8:07PM]

mmmmmmmmmmmm....Macworld runoff!

[joseraulnova @ Jan 12th 2008 8:11PM]

So... what are the rumors?
Any word on a new macbook pro? cause im getting one the 20th...

[Danny @ Jan 12th 2008 8:29PM]

You ordered an Apple product BEFORE Macworld? That's known as a rookie mistake...

[joseraulnova @ Jan 13th 2008 12:45AM]

no man im ordering one on the 20th thats my birthday...

[xSushi @ Jan 12th 2008 8:15PM]

iSatellites are lining up as we speak.

Apples version of Skynet shall be full-proof!
Coincidence it makes it's debut after the Fox TV show premiers? I think not. ;)

[crellion @ Jan 12th 2008 8:22PM]

Waiting for the Jobs train...

[Abuzar @ Jan 12th 2008 8:39PM]

Why don't they just go along with CES? Are they that much better than everyone else?

[iPriest @ Jan 13th 2008 1:00AM]

Yes they are!

[rae @ Jan 12th 2008 8:43PM]

http://www.adiumx.com/sparkle/?forceShow%5B%5D=model

scroll to Model at the bottom of the page and take a look at what's listed there..

[Daniel D @ Jan 13th 2008 1:09AM]

So?

[TJF @ Jan 13th 2008 5:38AM]

He's trying to highlight the MacBookAir listed under computer types using AdiumX. AppleTV is there also.

[Constable Odo @ Jan 12th 2008 8:45PM]

Apple iPod Nano Bluetooth built into every pair of Nike Air Jordan sneakers. Well, that could be the something in the Air.

Seems more likely than a hot air powered MacBook Slim or the rumored Apple Blimp.

[Dylan K @ Jan 12th 2008 8:54PM]

There's something in the air, and it stinks.

[freakmarket @ Jan 12th 2008 9:13PM]

I am not a fan of Apple mainly because they price gouge compared to other PC makers but it's always cool to see what they have up their sleeves.

[Constable Odo @ Jan 12th 2008 9:17PM]

Wow! Ground Zero for the most important event for the year. It's gonna be dangerous when Stevie Appleseed drops the "and one more thing" bomb this year. KerPow. Behold the MacBook Slim with WiMax. Let there be a million sold in a month. And the word shall be spread among the multitudes. Amen I say to thee. Stevie hath spoken.

[DarkLightConnection @ Jan 12th 2008 9:25PM]

Engadget you also have to fix this crazy problem with the comments..

I'm posting this with the hope that after posting, all the comments will appear.. I tried everything, deleting the cache, the cookies, all the temporal files, restarting my PC (even though I know it has nothing to do :-P ) but this thread still shows "28 comments" but only displays the same 5 as the first time I viewed it

Go back to the old "without avatar" comments if necesary

[Michael LaFramboise @ Jan 12th 2008 9:31PM]

Is it just me, or has Apple still not put up the big Apple logo on the sides of Moscone West?

[wickedpheonix @ Jan 12th 2008 10:16PM]

Lack of banners? Could it be that, because, ummmmm..... you arrived like 3 days before even MacRumors people and they obviously haven't had time to roll out the red carpet yet? Patience people - soon His Jobsness will release another product so simple it makes everyone else look stupid so that all the smart people can rejoice and follow in His footsteps...

*gurgles like one of the Resident Evil zombies*....

[Chris @ Jan 12th 2008 10:21PM]

Wow, it must be a slow day over here. I would like to see macbooks drop in price by around $200 then it just might be worth switching

[Nilesh @ Jan 12th 2008 10:23PM]

I wonder if "Something in the air" means something or maybe el jobso is just talking about the crap polluted air in SF... lol

I have a theory- maybe birds will be the next theme for OS X. Maybe like OS X 10.6 PHEONIX instead of 10.6 PUSSY or something (o wait bad pussy example...10.6 lion)

Just a thought...

[XGM @ Jan 12th 2008 10:49PM]

Hmm id like to see all the Apple stuff from Macworld 08 on TUAW's site, since this would keep the regular trolls here off the comments since they don't read TUAW.

[Kurian @ Jan 12th 2008 10:59PM]

One tiny little logo for macworld??

[JohnTitor @ Jan 12th 2008 11:00PM]

a more close up coverage of MacWorld than CES
and some of you wonder why Apple did so well on Engadget's list of most popular articles

[G @ Jan 12th 2008 11:17PM]

Wait a second.. The exhibit hall is in the new "Moscone West" building this year? Or down the same escalators from Howard Street as always?

[BorgKing @ Jan 12th 2008 11:42PM]

One more thing....

How about the Apple TV done right - with a Digital TV receiver and a cable input option (twin/quad tuners), and HDMI, Component, DVI, VGA and S-Video output to your favorite display device. A 250/500GB/1TB hard disk, Blu-ray & DVD drive, revamped front row, and a subscription movie rental service via iTunes.

The device would also allow you to stream any video from it to a Mac on your local LAN, so you can watch the shows you have recorded anywhere in your house. Extra points if it can stream direct from the 'air' or DVD to another Mac so I do not need to use EyeTV in the bedroom.

Would I pay up to $599 or more for this - probably. Let me dock an iPod or iPhone to it, or upgrade it or make backups with an external firewire drive, then Steve could get me to part with even more.

[Ellianth @ Jan 13th 2008 12:27AM]

And now I'll make the same dare/suggestion that I made to you guys last year. I dare you guys to ask questions. Or point out stuff when he says something is new and revolutionary and it isn't. If you do I'll give you cake or something.

[Tom @ Jan 13th 2008 12:44AM]

We?

Does that include the lovely Veronica Belmont?