It's not exactly a new idea, but Apple and Fox have just announced that DVDs from the studio will include iTunes-ready digital copies of the movies from here on out. That feature (which thankfully comes at no extra charge) will first be available on the Family Guy Blue Harvest disc, which will pack a file that you can "instantly move to iTunes." From there, you'll be able to view it on your computer, iPod, iPhone or Apple TV, with a unique code provided to ensure that you don't spread it around any further. Somewhat interestingly, while Fox's Jim Gianopulos mentioned both DVD and Blu-ray in his presentation, the official press release (linked below) seems to indicate that the digital copies will only be on DVDs, at least for now.

Apple unveils the Apple TV, take 2