If you're barbaric enough to still use disposable alkaline batteries instead of new generation rechargeables like Eneloops
, then you'll be stoked by this news Atouk. Panasonic's new EVOLTA lineup is said to perform "almost 1.3 - 2 times" longer than their existing alkalines. In fact, they now claim to have the "longest lasting AA battery cell in the world." For that, Panny will charge you an approximate 15% premium when they hit the market on April 26th.