Why does Netflix have to hate Mac users so much? They sure love their DRM, so much that they lock out an entire platform because it doesn't work with their DRM scheme. Bleh.
The way I understood it the fault lies with Apple. They won't license their FairKeys (or whatever it is they call it) technology for Netflix and the movie studios won't agree without a reliable DRM system in place.
Remember everyone. Apple is a company out to make money -- not be your best friend.
Exactly how is Apple stopping netflix? You can run whatever kind of DRM you want on the Mac, provided that it is implemented (which netflix has not done). Apple stops 3-rd party DRM on iPod/iPhone/iTunes, but not on the Mac in general.
Look...the onus is on NetFlix. A service provider should not be dependent on the OS developer to supply the DRM. There are a lot of third-party DRM solutions available today, which NetFlix could license. I know they exist, because I evaluated a slew of them last year while researching other content delivery solutions. Netflix have instead made the business decision to exclude non-Windows platforms. This has nothing at all to do with Apple.
As a side note on the content delivery stuff, I had a two hour meeting with Tony Miranz to discuss the Vudu product about 8 months ago. Honestly, I have a hard time seeing that box ever making it. Tony's a great sales guy, and they've got plenty of media coverage, but their niche is too small. Just another video delivery competitor who won't make it. The build-up would take too long.
Apple, on the other hand, already has a built-up base to sell to. They have a great opportunity to succeed. The long-tail content NetFlix is pushing will never sustain the business. The margins are still razor thin and the take rate will be very very low.
The only downside for Apple is the sell-window they're in. It's two weeks after the brick-and-mortar rental, and a whole month after the DVD release. If we assume a busy consumer base, one too preoccupied with work and children to care very much about release dates, then it should work out nicely, especially if they're pushing it via the AppleTV front-end and the iTunes store homepage.
I have an AppleTV and my wife is very excited about being able to rent new titles and HD right from the couch. I, on the other hand, see it breaking my wallet. :-)
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Why does Netflix have to hate Mac users so much? They sure love their DRM, so much that they lock out an entire platform because it doesn't work with their DRM scheme. Bleh.
Again, it's Apple's fault, not Netflix. Tell Apple to open their DRM and NF would be glad to cater to the Mac community.
The way I understood it the fault lies with Apple. They won't license their FairKeys (or whatever it is they call it) technology for Netflix and the movie studios won't agree without a reliable DRM system in place.
Remember everyone. Apple is a company out to make money -- not be your best friend.
Exactly how is Apple stopping netflix? You can run whatever kind of DRM you want on the Mac, provided that it is implemented (which netflix has not done). Apple stops 3-rd party DRM on iPod/iPhone/iTunes, but not on the Mac in general.
Look...the onus is on NetFlix. A service provider should not be dependent on the OS developer to supply the DRM. There are a lot of third-party DRM solutions available today, which NetFlix could license. I know they exist, because I evaluated a slew of them last year while researching other content delivery solutions. Netflix have instead made the business decision to exclude non-Windows platforms. This has nothing at all to do with Apple.
As a side note on the content delivery stuff, I had a two hour meeting with Tony Miranz to discuss the Vudu product about 8 months ago. Honestly, I have a hard time seeing that box ever making it. Tony's a great sales guy, and they've got plenty of media coverage, but their niche is too small. Just another video delivery competitor who won't make it. The build-up would take too long.
Apple, on the other hand, already has a built-up base to sell to. They have a great opportunity to succeed. The long-tail content NetFlix is pushing will never sustain the business. The margins are still razor thin and the take rate will be very very low.
The only downside for Apple is the sell-window they're in. It's two weeks after the brick-and-mortar rental, and a whole month after the DVD release. If we assume a busy consumer base, one too preoccupied with work and children to care very much about release dates, then it should work out nicely, especially if they're pushing it via the AppleTV front-end and the iTunes store homepage.
I have an AppleTV and my wife is very excited about being able to rent new titles and HD right from the couch. I, on the other hand, see it breaking my wallet. :-)
Gian