Barely a month after Microsoft revealed the Xbox 360 HD DVD Emulator in hopes of speeding up development of HDi, we're seeing a new company emerge with bolstering Blu-ray Disc quality as its top priority. Of course, anyone paying attention over the past few weeks would realize that something like this is sorely overdue. Reportedly, BluFocus is already working with a number of studios in order to ensure that BD-J / BD Live functionality is properly implemented and that discs arrive to end-users sans issues. The company (accurately) points out that mastering Blu-ray titles is a much more involved process than mastering a vanilla DVD, and considering just how much interactivity is being mixed in, there's a lot more room for error than in days past. Notably, we're not told exactly which studios BluFocus is currently working with, but here's to hoping we find fewer reasons to plead for replacement discs in the future.

[Via Blu-ray, image courtesy of DailyGame]