HD DVD booklet from CES explodes with irony

"Hang on" is right.

[Thanks, Rye C.]

[Will @ Jan 20th 2008 7:25AM]

Are you sure that wasn't just the "Beta"?

[CapWKidd @ Jan 20th 2008 9:25AM]

Beta! Good one ;)!

[Raymond @ Jan 20th 2008 7:39AM]

This must've been made before the Warner Bros. defection. Right now, "Hang On For Dear Life" would be more appropriate.

[Jeff @ Jan 20th 2008 4:54PM]

Yeah... that was the joke.

[Nathan @ Jan 20th 2008 6:54PM]

Well done Raymond you worked out the joke.

But more importantly Engadget bends over for it's parent company.

What I find Ironic is:

The "article" above and this posted yesterday.

http://www.engadget.com/2008/01/18/want-to-write-for-engadget/

[MI @ Jan 21st 2008 10:27AM]

I think it's great that when 80% of the writers here wee favoring HDVD you all weren't concerned with their bias, but now someone points out a humorous irony and you piss and moan.

[Nathan @ Jan 21st 2008 6:16PM]

I would be equally annoyed if the HD DVD love came through some unfunny joke about BluRay.

On the scale of humour from above I would think "BluRay? More like BluGay." would be on par.

I can't remember Engadget making some lame joke story at BluRay's expense.

[Chris.L @ Jan 20th 2008 7:43AM]

lmao...getting desperate much?

[JJV @ Jan 20th 2008 1:09PM]

who? engadget or HD-DVD?

[ssuk @ Jan 20th 2008 1:11PM]

Both.

[sinai @ Jan 20th 2008 4:54PM]

you mean for stories?

[Chris @ Jan 20th 2008 8:12AM]

Michael Bay sent his Transformer to destroy HD-DVD.

[Ethan @ Jan 20th 2008 8:29AM]

Actually, I think there's more than the title going on here. Notice the characters? They're all running away, constrained by an exclusivity deal they didn't want. The photographer knew it was futile to ask them to pose nicely.

[Ben Grimsbo @ Jan 20th 2008 12:58PM]

Anyone with eyes in their head and a sense of depth in 2D can tell that the disc is superimposed in front of them, not behind.

[Ethan @ Jan 20th 2008 5:08PM]

Then let's say behind them is a wall, perhaps made of litigation bricks and PR department cement. Forward, vaulting HD-DVD is the only option!

[jay @ Jan 20th 2008 8:35AM]

Heheh. What's the tagline for Blu-Ray? Isn't it something ridiculous as well, like "We got the Blues". Either way, these guys both need better marketing departments. How about, "Now Blu is the new Green." Get it?

[LegendZ28 @ Jan 20th 2008 11:12AM]

No I don't get it, could you explain further?

[Brian @ Jan 20th 2008 12:41PM]

wrong sir, I believe that is Macaroni.

[telee @ Jan 20th 2008 2:13PM]

I see what you did there.

[WL @ Jan 20th 2008 3:55PM]

I get it...or maybe they should borrow one from Star Trek "Resistance is Futile"

[jay @ Jan 20th 2008 9:15PM]

I created this just for you, LegendZ28: http://img266.imageshack.us/img266/3051/bluraywebrr9.jpg

[mattclarkie @ Jan 20th 2008 8:36AM]

It should be

"Don't bother hanging on, you are just prolonging the inevitable"

Why wont you just concede defeat and die in the corner like a dead format should?

[Passarinhuu @ Jan 20th 2008 10:23AM]

Sure, and you will be paying US$600+ for a BR player, since there is NO competing format...

[Jkswiss @ Jan 20th 2008 10:59AM]

Just like we're paying $600 for DVD players right now since there are no competing formats, right? Jeez, just hold onto your pants, prices will fall. Last time I checked, Sony isn't the only company making Blu-Ray players.

[mattclarkie @ Jan 20th 2008 11:16AM]

I already have a PS3, and I am about to get the Samsung BD-P1400, would like a Sony, but the only HDMI 1.3 costs £500, so I decided on the £300 Samsung. If HD-DVD drops out, Blu-ray players will have to go down in order to get mass market appeal, all the money is made on the software anyways, so the players will go down to £200/ $300 very quickly. At the moment the Blu-ray camp isn't doing that because they want to make more money on the players while the market is small and made-up of enthusiastes rather than Joe Bloggs Public, but when the market opens up they will have to drop the prices.

[patsy @ Jan 20th 2008 5:20PM]

I don't know why so many here are so hot for a format that Sony is so hot for--there's something deeply unsettling in adopting a format that the Format Nazis are pushing so hard. Sure, they may not be the only ones pushing it, but their track record of picking the wrong one--and their smugness and arrogance while doing so--is too consistent for me to root for BR. Perhaps BR will be the turning point of them finally doing something right, who knows...

[teej @ Jan 20th 2008 6:58PM]

@patsy,
i whole-heartedly agree you.

[TRAFFICBLOWS @ Jan 20th 2008 7:24PM]

@patsy

The Format Allies don't push their format??

Give me 1080p+ resolution even if I can barely tell the difference. Oh, and I don't play PS3.

BTW, Goodwin's Law. Sorry.

[TestSubject86 @ Jan 21st 2008 6:16AM]

@ patsy

I never understood why Sony gets such a bad wrap based on it's various media format innovations. The overall trend seems to be that Sony RnD comes up with an amazing format, and then a large group of companies makes a competing format that's cheaper to manufacture and of lower quality. For instance, BetaMax came out before VHS and Betamax was able to record better quality than VHS, but consumers wanted longer recording time at a lesser quality. So consumers got the crappy S-VHS and the professionals (i.e. broadcasters) got Betacam.

[James Ollier @ Jan 20th 2008 8:38AM]

Shouldn't the tag be "No Thanks!"

[CongoZombie @ Jan 20th 2008 8:40AM]

It's saddening really, I like the HD-DVD format, but I guess I'll be happy when one of them finally wins out so I can actually commit to one of the formats...

Maybe HD-DVD will give Bluray a last minute Dick Punch and win over...

[LegendZ28 @ Jan 20th 2008 11:14AM]

I'm not rooting for one side or the other, I'm rooting for myself, the customer. I've been more than patient, which is especially hard for me since I love gadgets, I don't want a last minute dick punch, I want HD-DVD to go away so I can finally commit.

[giantenemycrab @ Jan 20th 2008 1:26PM]

Yeah, gotta watch out for those dick punches.

[Andrew @ Jan 20th 2008 8:41AM]

"Hang on. Our quasi-parter is investing in digital downloads."

[Eric @ Jan 20th 2008 8:45AM]

Exploding booklets? I wouldn't want to be associated with that format either, what with the lawsuits and all...

[Ted @ Jan 20th 2008 8:51AM]

I don't see how that title would have made sense, even before the Warner defection.

[dukeswharf @ Jan 20th 2008 8:57AM]

They both lost. Downloadable is King.

[Mtirv @ Jan 20th 2008 12:44PM]

Time remaining on my BitTorrent of "300". 24 Days, 19 Hours, 4 Minutes.

[Jon MacDoanld @ Jan 20th 2008 4:27PM]

wow get a better connection buddy..

currently DLing TMNT @ 236KB/s (which is only a mediocre speed) 3% done and its expected to finish in 50 minutes

[dukeswharf @ Jan 20th 2008 4:36PM]

Indeed, a faster connection is required! But I was leaning more towards the Apple (HD Rental) business model, and similar, as opposed to the bitTorrent model.

Each to their own.

[Ethan @ Jan 20th 2008 5:14PM]

Bittorrent speeds depend way more on how many seeds there are versus downloaders, which is often terrible due to the lack of a sense of sharing of those who supposedly believe in the freedom of media.

[HedonismBot @ Jan 21st 2008 11:59AM]

50 minutes @ 236KB/s means you've got about 708MB to go. Something tells me that your TMNT quality won't really be comparable to HD-DVD or Blu-Ray, so your point is totally moot.

[Dave @ Jan 20th 2008 8:59AM]

Sorry, this booklet hit retail stores back in mid-Nov. of 07'.
So this CES booklet was made way in advance of the WB decision.

[derX @ Jan 20th 2008 9:32AM]

*covers face with hands and sighs*

Some people just don't get it. Okay, just for you, if it's not ironic, let it be prophetic.

[Mike @ Jan 20th 2008 9:06AM]

The ad only features characters from two different movies. When you choose HD DVD you choose less selection. Thats what I get from the ad.

[jared @ Jan 20th 2008 9:12AM]

3 movies, there's a star trek ship in there too.

[HJ @ Jan 30th 2008 6:58PM]

Hold on... I believe there may be a 4th movie reflected on the disk..

[KarlW @ Jan 20th 2008 9:08AM]

not just the tagline, but notice only 2 movies are shown? The explosion tries to make it look more filling, but in reality shrek and transformers are the only movies hddvd can boast about.

Come on universal/paramount, I want Apollo 13 on Blu-Ray!

[Byzil Mystwing @ Jan 20th 2008 9:13AM]

Do you people really think the Enterprise is from Shrek? ._.

[YoNer @ Jan 21st 2008 8:19AM]

Shhh, that's only the USS Decepticon...