In what is quite possibly the most exclamation point-laden press release of 2008 thus far, Dan Read Cosmetics is introducing its triumphant entry into the world of HD cosmetics. Contrary to DRC's proclamation, however, its Silver Screen Series actually isn't the "first" makeup designed for HDTV, but it will hide facial flaws from the discerning eye of the high-definition camera. Unfortunately, there's entirely more hype than actual details about this stuff, but we are told to expect the lineup on QVC sometime this year!

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Dan Read Cosmetics barrels into HDTV makeup arena