of kids want an iPad
The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them.
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It's nice to see Sony focus on making good sounding DAPs (a needed area of improvement in the market) and stop trying to own the entire process of ripping and transferring digital audio files. Sony is still paying for ATRAC, Sonic Stage, and minidiscs (a great hardware system in its time but clearly outdated for listening purposes now). Their earlier approach to DAPs would be analogous to trying to make a magnetic tape Walkman that responded to the growing market of tape technology by making customers buy a new kind of tape with a different shape and hardware specification. Sony should start an advertising campaign inducing nostalgia for the old tape Walkman, in order to inform consumers that yes, they are trying to make functional, good sounding portable audio devices again.