Aurora apes Moto's ways, intros LAZR IMAGR micro LCD

We've no idea who whispered in Aurora Systems' ear that naming your products sans a few letters and with caps lock on was a good idea, but nevertheless, it listened, and it listened good. First up, the firm is cranking out the LAZR IMAGR, which is hailed as a "single panel color field sequential device" (psst, a micro LCD) designed to get VGA resolution into mobile projectors and the like. In case that wasn't enough, you'll be thrilled to know that it's also trumpeting its new LAZR DRIVR, which, contrary to popular belief, actually isn't Tiger's latest club of choice. Rather, it's a chipset designed to "drive both VGA and SVGA resolution panels" while also enabling memory to be "embedded in the driver chip to limit total chipset power consumption." Sounds pretty spiffy, huh? Or are you still stuck on the names?

[Via AboutProjectors]

[BPM4:Guns of the Idiots @ Jan 23rd 2008 3:24PM]

Shoop da woop Imma chargin' mah LAZR.

[wakka_wakka @ Jan 23rd 2008 5:56PM]

when is motorola going to make a MOTO FLVR? or will aurora take that name?

[Simon @ Jan 23rd 2008 1:23AM]

what?

[Will @ Jan 23rd 2008 1:50AM]

I think you meant "listened well" not listened good.

[Matt @ Jan 23rd 2008 2:22AM]

No it is "LISTN GD".

[Reader @ Jan 23rd 2008 2:42AM]

Listen real good!

[murray @ Jan 23rd 2008 2:26AM]

"We've no idea who whispered in Aurora Systems' ear that naming your products sans a few letters and with caps lock on was a good idea"

Peter Rojas?

[Prokanda @ Jan 23rd 2008 3:00AM]

just wait until it's in the RIZR, RAZR, KRZR, LZR, MZRZZZZZ... you get the point.

I feel like I'm reading the TiTlE oF A tEeN myspace page title. ugh.

[anonymous @ Jan 23rd 2008 3:22AM]

Did anyone else read the title as "Aurora rapes Moto's ways"?