If those high-end Pentax DSLRs aren't your thing, then perhaps the company's just-announced Optio M50 will be more to your (and your bank account's) liking. Available in your choice of silver, blue or pink, this one boasts 8 megapixels and a slightly better than usual 5x optical zoom, along with a 2.5-inch LCD, ISO shooting modes all the way up to ISO 6400, and increasingly common features like face recognition and smile capture. Look for it to hit in March with a list price of $230 and be sure to hit up the gallery below for a closer look at the camera in each of the available colors.

Pentax Optio M50

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Pentax intros compact Optio M50 digital camera