of kids want an iPad
The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them.
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The prime market for ultra-portable are frequent travelers, those who have to work at any place any time. MacBook Air doesn't even have an ethernet... that's a stretch. This laptop is a luxury niche for those who insist on using everything inked full of certain pristine logos. It reminds me of Power Mac G4 Cube. It won't sell well this year.
Btw, the weight is the key to make the notebook thin, not the real thickness. Manufacture doesn't have to go to extreme to make trimmed. A standard 1 inch will do, as long as the weight is cut below 3 lbs.
My biggest complaint for travelers is the poor battery life for an ultra portable in this price range. The non-replaceable battery is another strike against it. With Apple's battery woes ( every MBP I know has had the battery replaced within the first year ) I don't trust sealed batteries.
I agree with Apple that the ports are generally unnecessary for most people. Hell even now I have 5 cords attached to my MBP ( power, USB, speakers, DVI, ethernet ) and I could, in theory, use a MBA assuming I could get a wireless signal.