NPD clarifies Blu-ray's market share the week after Warner went Blu
Some were very quick to crown Blu-ray the winner when we learned that the Blu-ray player owned 93 percent of the HD movie market the week after Warner went Blu. Evidently the numbers were leaked and the NPD group was quick to respond in an attempt to clear things up. As expected, some were just as quick to discount the Blu-ray success -- which is just as silly as saying the numbers alone mean Blu-ray has won. Two things happened that week that we're not so sure could continue forever; HD DVD sales were down, and Blu-ray sales were up. With some help from a few promotions (free player with a new TV) -- stand-alone Blu-ray player sales were up 30 percent (22k, up from 15k) -- but this alone wasn't enough to shift HD DVD share from 40 percent down to 7. HD DVD only sold 1,758 stand-alone players during the same week, compared to 14,558 the week before. So while Blu-ray was up 30, HD DVD was down 88 percent. So it isn't that the Blu-ray sales were all that spectacular, but instead it was that HD DVD sales were way down. At this point it doesn't mean anything, but if it continues for more than a month then that's whole 'nother story entirely.
[Thanks, To everyone who sent this in]
