Check that evil scowl will you. You're looking into the menacing red grill of Dell's newest gaming desktop the XPS 630. Dell's site modestly teases, "Here comes a new challenger." Challenger eh, not leader? Come on Dell, you're not going to generate any gaming hype with such tepidity. Drop in some NVIDIA GeForce 9800 GX2 graphics and say it loud, boy. Just not too loud, you don't want to step on the toes of your Alienware subsidiary.
Update: Mystery solved. Looks like Dell dropped the "i" from the XPS 630i which we had the chance to get up close to at CES. It's just an mid-level gaming rig. Nothing to see here folks, move along now.