This is much better timing than announcing it at Macworld. At Macworld, it would have been buried in a sea of reports about the Macbook Air and whatever else Apple announced. Now, they get fresh reporting of what's really a non-story.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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This is much better timing than announcing it at Macworld. At Macworld, it would have been buried in a sea of reports about the Macbook Air and whatever else Apple announced. Now, they get fresh reporting of what's really a non-story.