if it helps remind people that the gas-powered car was a contingent development, not a divine decree, it certainly can't hurt. i also think the retro logo looks cool, kind of like coca-cola's-- which still sells quite well, i believe.
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Correct me if I'm wrong but a "brand" is about the public perception of the products and the company. The gut feeling if you will
Anybody who has seen or used a "Detroit electric" car is long dead so why the effort?
They are reviving the brand name. Not the brand image.
Brand name? A brand is an image by definition.
Marty Neumeier defines a brand as:
"A brand is a person' gut feeling about a product, service or company"
It's a cheap way to try to instil some 'Americian Pride' in a car from China. Nothing more, nothing less.
if it helps remind people that the gas-powered car was a contingent development, not a divine decree, it certainly can't hurt. i also think the retro logo looks cool, kind of like coca-cola's-- which still sells quite well, i believe.