Digging the 32GB of NAND, but not so hot about the $499 pricetag on Apple's latest iPod touch? Creative would like to remind you that it got there first, for less, with the Zen, and has slashed the price to $299 from the original $349 to keep that margin healthy. Sure, the 2.5-inch screen is a bit smaller, and we've given Creative a bit of a hard time over the years for an occasional failure to innovate, but reviewers seemed to love on the Zen, and it's hard to argue with this deal.

[Via DailyTech]

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Creative's 32GB Zen now only $299