My guess, cost and "marketability". What if I was a carrier and didn't want to subsidize phones for customers anymore? Enter Modu, a generiphone but with chameleon skins that not only change the color of the device but it's functionality as well. Now imagine millions of teenagers spending their parents money to make sure they have the latest trend. The skins cost about the same as a subsidized phone but the profit margin is much nicer since the cost of the core of the phone is no longer a factor.
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My guess, cost and "marketability". What if I was a carrier and didn't want to subsidize phones for customers anymore? Enter Modu, a generiphone but with chameleon skins that not only change the color of the device but it's functionality as well. Now imagine millions of teenagers spending their parents money to make sure they have the latest trend. The skins cost about the same as a subsidized phone but the profit margin is much nicer since the cost of the core of the phone is no longer a factor.