Out of the many jobs in today's multi-billion dollar consumer electronics industry, the one we'd probably want least right now is writer of press releases for the HD DVD Promotional Group. After each major defection, these poor folks have to whip up a positive-sounding response to what everyone knows is very bad news -- but after yesterday's one-two punches by Netflix
and Best Buy
, even these paid cheerleaders are having trouble finding the right spin. Here's what they had to say, as reported by CNET:
"We have long held the belief that HD DVD is the best format for consumers based on quality and value, and with more than 1 million HD DVD players on the market, it's unfortunate to see Netflix make the decision to only stock Blu-ray titles going forward. While the Best Buy announcement says they will recommend Blu-ray, at least they will continue to carry HD DVD and offer consumers a choice at retail.
Doesn't sound like there's too much fight left there, does it? If the best you can do to support your dying format is to rehash the same canned argument and celebrate your remaining shelf space, well, there would seem to be a bigger problem than you're willing to admit. At this point, we're just curious to see how it will all end: after investing so much time, energy, money, and vitriol on this bitter format war, how does Toshiba move forward in a world almost completely dominated by its rival in blue?
[Via High-Def Digest