Apple is king not because their products are necessarily better, but because they are the masters of marketing and, more importantly . . . generating BUZZ.
Case in point . . . iPods, while great devices, often lack basic features that you can find on cheaper devices by Creative, Iriver, etc. But does Joe Schmoe consumer know that? All they know is Apple has commercials (at the Super Bowl, no less) and billboards and everything else saturating the market.
It’s not as much Apple’s genius as it is every other companies’ folly for not even TRYING to compete with Apple’s marketing. Do you even see commercials on TV for other mp3 players?
When the MacBook Air came out, Apple wisely played up the form factor while playing down the limitations. That’s marketing. And the mainstream media swallowed it hook, line, and sinker. Thank God for Engadget, et. al for providing the tech community with an outlet to find the real deal.
When Leopard came out, the Mac vs. PC ads had already been pounding home how BAD Vista was (which we could debate all day). It's the public PERCEPTION that matters most when it comes to generating buzz, not the truth.
Reader Comments (Page 1 of 1)
Smart People Play Tuba @ Feb 13th 2008 11:33AM
Apple is king not because their products are necessarily better, but because they are the masters of marketing and, more importantly . . . generating BUZZ.
Case in point . . . iPods, while great devices, often lack basic features that you can find on cheaper devices by Creative, Iriver, etc. But does Joe Schmoe consumer know that? All they know is Apple has commercials (at the Super Bowl, no less) and billboards and everything else saturating the market.
It’s not as much Apple’s genius as it is every other companies’ folly for not even TRYING to compete with Apple’s marketing. Do you even see commercials on TV for other mp3 players?
When the MacBook Air came out, Apple wisely played up the form factor while playing down the limitations. That’s marketing. And the mainstream media swallowed it hook, line, and sinker. Thank God for Engadget, et. al for providing the tech community with an outlet to find the real deal.
When Leopard came out, the Mac vs. PC ads had already been pounding home how BAD Vista was (which we could debate all day). It's the public PERCEPTION that matters most when it comes to generating buzz, not the truth.