It's almost comical how quickly the Blu-ray Disc Association gets its thoughts and feelings out to the world after crossing any milestone, and yet again we see the BDA rushing to pat itself on the back after moving some 2.37 million BD titles in Europe. According to recent sales figures, 79-percent of all high-definition movies purchased across the pond year-to-date have been of the Blu variety, and as expected, Sony's PlayStation 3 is given quite a bit of credit for the results. According to David Bishop, president of Sony Pictures Home Entertainment, passing the 2 million mark in Europe will allow supporters to "focus less on winning a format war and more on addressing the needs of the consumer in adopting the Blu-ray format." Confident, are we?

[Image courtesy of Messe-Berlin]
[Via Tech.co.uk, thanks L. R.]

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BDA gloats over selling 2 million Blu-ray Discs in Europe