It's almost comical how quickly
the Blu-ray Disc Association gets its thoughts and feelings
out to the world after crossing any milestone
, and yet again we see the BDA rushing to pat itself on the back after moving some 2.37 million BD titles in Europe. According to recent sales figures, 79-percent of all high-definition movies purchased across the pond year-to-date have been of the Blu variety, and as expected, Sony's PlayStation 3 is given quite a bit of credit for the results. According to David Bishop, president of Sony Pictures Home Entertainment, passing the 2 million mark in Europe will allow supporters to "focus less on winning a format war and more on addressing the needs of the consumer in adopting the Blu-ray format." Confident, are we?
[Image courtesy of Messe-Berlin
, thanks L. R.]