Folks overly concerned about their just-purchased LCD TV turning archaic before their next cable bill arrives will certainly appreciate Westinghouse Digital's latest effort. Apparently, the firm is trumpeting its initiative to deliver free firmware upgrades for HDTVs over the internet, which will enable owners to add such features as "picture viewers, audio enrichment and color advancements" to their current sets. All that's required of the end-user is the ability to login to a website, transfer a file to a USB flash drive and plug said drive into their Westy. Also of note, the firm is hoping to bring similar updates to its full line of LCD computer monitors and digital photo frames, but we're left to wonder what kind of extras the outfit will be doling out in the future.