In an attempt to clear their shelves of dead HD DVD weight, retailers are taking the obvious step of slashing prices. Others, like play.com are renaming the players. Thanks to the magic of Google cache, we see that Toshiba's "HD-EP30 HD DVD Player" (as it was known on February 15th) is now listed as the "HD-EP30 HDMI Upscaling Player with HD DVD High Definition Playback." Caveat emptor, as they say.
Update: Looks like Circuit City's jumped on the bandwagon as well -- the HD-A3 is now listed as an "Upconversion DVD/HD-DVD Player."
[Via TechRadar, thanks David]
Read - Old listing (via Google Cache)
Read - Current listing
Read - Circuit City HD-A3 listing (old listing)