Hitachi's "Thin is in Motion" campaign. Focused on its 1.5-inch
thick ultra-thin family of LCDs, the company is sending four trucks around the country equipped with 32- and 37-inch display models on rotating pedestals (because who doesn't watch their HDTV from the back or side angle?) to show off how thin they are. We wouldn't advise showing these to impressionable "fat" panels, for fear of psychological damage.