Circuit City offers HD DVD player trade-insDid you get stuck on the losing end of the format war, and are now cursing that HD DVD player as it stares mockingly at you? Does your rage meter go to 11 when you hear of consumers living abroad getting treated to some trade-in value on HD DVD players? Well, our friends over at Format War Central have gotten word that Circuit City is quietly offering a trade-in program to consumers who jumped into the HD DVD pool within three months of Toshiba's fateful announcement. Apparently, you'll be able to trade in your player, at full purchase price, towards a Blu-ray player or a gift card. Nice move, Circuit City! Three words of advice if you're affected and go to cash in on this deal -- "calm but firm." Let us know if you have any luck in switching out equipment in the comments, too!

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Circuit City quietly accepting HD DVD player trade-ins