Companies closer to home for most of us are being impacted by the end of the format war, with Canadian disc manufacturer Cinram and Washington-based BlueRay Technologies both expecting more business as a result. HD DVD assemblies can be turned into production for standard DVDs, and more Blu-ray equipment is on the way. Still, declining DVD sales are expected to affect Cinram's bottom line, and BlueRay Technologies' CEO notes overseas competition cutting into his business. All that competition and increased production capacity should lead to cheaper HD manufacturing and even more releases for all content, from small indies to larger studios.

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