In a move just short of sending Xzibit over with a copy of Windows Media Center, Microsoft is encouraging customer installers to show just how much they can do and how well they can integrate media center into a home theater setup. Sure, anyone can run a few wires here and there, or bring a boxed solution to the table, but we get the feeling they're looking for some extra flash. In return, the winning company gets a trip for one to CEDIA 2008, trip for two to Microsoft HQ in Redmond, a photo shoot of the winning install and a "technology pack" including an Xbox 360 Elite, games, Zune and AV cables. Head over to the site to check out the rules before the deadline hits August 1, and don't be too shy to slide us pics of your potentially Xbox-winning setup, we'd like to see what you play CoD4 on.

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Microsoft kicks off 2008 Ultimate Install contest