Yes, and about 3 seconds of Googling would've revealed this. Considering that not bothering to check the story before reporting it was responsible for turning news sources into a free advertisement for 118 118, I find it particularly ironic in this instance.
Not to mention the fact that Engadget claims to have had a sneaking suspicion that the story wasn't true, when their original article says nothing of the sort:
Reader Comments (Page 1 of 1)
Dale @ Mar 17th 2008 1:39PM
118 aren't a PR firm, they're a directory service (like Yellow pages)
sockatume @ Mar 17th 2008 1:57PM
Yes, and about 3 seconds of Googling would've revealed this. Considering that not bothering to check the story before reporting it was responsible for turning news sources into a free advertisement for 118 118, I find it particularly ironic in this instance.
Cal @ Mar 17th 2008 2:16PM
Even if they didn't know 118 118 was an extortionately priced directory service, you'd think they'd actually read the article...
"put in place by a PR firm working ***for*** directory company 118188"
packetsniffer @ Mar 17th 2008 2:34PM
Not to mention the fact that Engadget claims to have had a sneaking suspicion that the story wasn't true, when their original article says nothing of the sort:
http://www.engadgetmobile.com/2008/03/06/padded-lampposts-for-distracted-texters-being-tested-in-london/
Of course we'll all now be banned from commenting ;-)
chezzo @ Mar 17th 2008 2:51PM
For the education of foreigners:
(to the tune of the A-team)
118! 118! 118! 118! etc. etc.
Richard Lai @ Mar 17th 2008 3:23PM
Time for some video education I think:
http://www.youtube.com/watch?v=Slh03uk88Ko
http://www.youtube.com/watch?v=xDnVhu_mxvE
Great parodies. :D
chezzo @ Mar 17th 2008 3:33PM
Ha, never seen them! I obviously don't watch enough TV... (or just too much BBC)
Beats James Nesbitt's rubbish Yellow Pages ads hands down!