Best Buy is following Future Shop
, Circuit City
in reaching out to casualties of the format war
. In this case, anyone who bought an HD DVD player from Best Buy
before February 23, 2008 can request a complimentary $50 gift card for each player. For those too traumatized to even look at their discontinued hardware and software, Best Buy also announced it's adding HD DVD players and media to its Trade-In Center program, starting March 21. No word on how much a player can net you, but once it's updated, check BestBuyTradeIn.com to get an estimate and decide how much holding onto the past is worth.
[Thanks, Harmin C.]Update
: Best Buy just issued a press release with additional information about the more than $10 million in gift cards it plans to distribute, and details on how to make sure you get yours, check out the full PR after the break.