Following Comcast's footsteps, Time Warner Cable has just made it official: it will also be offering its subscribers CBS Sports' March Madness on demand content free of charge. In case you weren't already aware, this will allow customers to access game highlights and historical NCAA March Madness vignettes via video-on-demand, but unfortunately, only users in North Texas will see said programming in high-definition. Now, more than ever, the rest of the TWC nation could really use HD VOD, eh? [Disclosure: Engadget is part of the Time Warner family]

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