Apparently, SRS Labs is really lookin' to get its name out there. Barely a week after we heard that it was looking to bring surround sound to mobiles
, the audio processing firm has now created a business unit with the sole purpose of developing "solutions for set-top-box applications worldwide." Apparently, the outfit will be working hand in hand with cable operators and STB manufacturers -- not to mention the likes of Conexant Systems, Broadcom, NXP and STMicroelectronics -- in order to "integrate SRS technologies into set-top box platforms." Of course, we've no idea how long it'll be before boxes start hitting cable carriers and store shelves with an SRS Labs emblem on 'em, but it certainly looks as if the wheels are already in motion.