MVNO Virgin Mobile is taking a rather unusual approach to advertising its new plan features and pricing structures unveiled today, pointing out that they provide "smarter choices in a tough economy." For monthly plans, those "smarter choices" include unlimited nights and weekends starting at 7pm (well, we suppose weekends start at 12am, but you get what we mean) and unlimited messaging for a reasonable $10 monthly. Prepaid plans, meanwhile, are now offering the capability to "roll forward" up to 5,000 unused minutes when the account is re-upped within 30 days. Minute packs are now available in $20, $30, and $50 increments equaling 200, 400, and 1,000 minutes, respectively, knocking the per-minute price down to 5 cents at the highest level. The new goodies are all available immediately.

[Via Phone Scoop and MobileTechNews]

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Virgin Mobile retools prepaid and monthly plans, still no contracts