We think MediaFLO's footprint, carrier buy-in, and device support are all still too puny for the Qualcomm division to be in the black, but you know how they say you should feed a cold? Yeah, it looks like MediaFLO's taking the approach to its little situation, spending its way to success. The new hires are all the way up at the Senior Vice President level, bringing in industry experience from ABC and Viewsonic for the programming / advertising and sales / marketing roles, respectively. Hopefully the new headcount dovetails nicely with the impending AT&T launch, because, you know, if there's one thing you need to wring some success out of a media service with a monthly fee attached, it's content.

[Via mocoNews]