There's no doubt that many movie lovers were waiting until the format war came to some sort of conclusion before choosing a side, and now that Blu-ray has emerged victorious, it seems as if some analysts are fairly bullish on adoption rates. According to new research from Strategy Analytics, the end of the war will "propel [BD] into 29.4 million homes worldwide by the end of 2008." Also of note, it reckons that Sony's PS3 will "drive the Blu-ray market until 2009, after which standalone players will become the dominant segment." Of course, a study couldn't come out without some mention of 2012, so you can reportedly look forward to seeing 132 million BD-equipped homes in just four years. Now, the only question is when will BD players overtake DVD?

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