Sony Rolly busts a color move

Sony just turned out the Rolly music player in black. A surprise blown by the FCC just last week. At least we can wonder at the colorful end-caps at a cost of ¥1,500 (about $15) per. Of course, if you scoffed at the original Rolly, then the April 19th, Japanese release of the new ¥40,000 (about $400) dancing-speaker bot won't likely tug at your pawnshopped heartstrings either.

[Via Impress]

[mushrooshi @ Mar 31st 2008 1:28AM]

They remind me of those funky energy drink cans.

[Chris Aubeck @ Mar 31st 2008 4:25AM]

Well I thought it would make a great toy for my cat. If my cat were still alive (damn).

[xmattvanderx @ Mar 31st 2008 1:31AM]

and still nobody wants one

[NineT9 @ Mar 31st 2008 2:24AM]

I think it'll sell because of 2 reasons:

1) The device itself... Cute, Fun, Crazy, Sure its a small market to please, but people out there (including myself) will buy it.

2) Its got Sony's name on it... If you were to slap an Apple logo on this, it would sell like hotcakes, we all know that

In other words, if you dont like it, move on? Why does the internet have to be filled with teenagers who just love voicing their negative opinions...and then of course lie and say they aren't teenagers.

[Blackstar @ Mar 31st 2008 3:37AM]

Make it beep like a thermal detonator and it will sell millions. Especially at duty free shops in crowded airports.

[andres @ Mar 31st 2008 1:36AM]

what does it do?

[Brian @ Mar 31st 2008 1:41AM]

no idea, but it's good at being expensive.

[NineT9 @ Mar 31st 2008 1:42AM]

lol@brian

nice1

[Chris @ Mar 31st 2008 6:15AM]

This answers all. And it's not a Rick Roll.

http://www.youtube.com/watch?v=HTxdKi77G20

[monkfishbandana @ Mar 31st 2008 6:35AM]

@ Chris

Did you see it do the helicopter?! Did you?!

That thing is awesome. Want.

[Daniel @ Mar 31st 2008 2:15PM]

i want one. i hope they come stateside soon

[NineT9 @ Mar 31st 2008 1:40AM]

nice! would they just release it already, im dying to buy one of these here in the states :(

[DiscoCat5 @ Mar 31st 2008 1:40AM]

They look like they would be entertaining for about 5 minutes, and past that i would have the buyers remorse...

[gabe @ Mar 31st 2008 1:47AM]

what is it?

[Aguiluz @ Mar 31st 2008 4:11AM]

It's a small MP3 player that lights up and rolls around as the music beats by. Nothing good, but it looks cute. And stupid.

Set a few of these beeping, ticking, rolling and flipping all over the mall or airport and you'll invite the SWAT team for lunch.... In jail.

[LiqwidZero @ Mar 31st 2008 2:04AM]

Instead of having a mp3 player that rolls around to your music, why doesn't Sony do something useful, like bring back the QRIO. I would've bought one, and I'd much rather have a humanoid robot dancing to music than a little piece of plastic with rubber crap wheels that a toddler/pet will break within the year.

[cydonia @ Mar 31st 2008 2:06AM]

In case anyone is wondering (like i was) about what this thing does, heres a comment from the other article:

Chris Macdonald @ Mar 22nd 2008 12:48PM
yeah.. bring it to your friends house, put it on the table, and watch it.. roll.. and.. play music?

[Aguiluz @ Mar 31st 2008 4:12AM]

I would assume that it won't roll of the table?

[scott @ Mar 31st 2008 2:12AM]

i hope it's loud and sounds good for the price.

and dog-resistant.

[Sam @ Mar 31st 2008 2:15AM]

Why exactly are those worth ¥1,500? That's about ¥1,500 more than two seconds with some spray paint..or some metallic colored Sharpies
I could stick some glitter on it while I'm at...that's got to be worth $30

[LiqwidZero @ Mar 31st 2008 2:19AM]

Cost. They cost $400, they aren't worth $400.

[Taylor @ Mar 31st 2008 2:31AM]

Because they make lots of money on accessories. Those little plastic bits have such a high profit margin it's insane (little injection-molded plastic pieces made 10,000 at a time like that cost just pennies), so why not? People like you and I would just paint the damn things (or better yet, NOT buy a Rolly at all), but i know some Louis-Vuitton wearing suckers that would spend the money on that. And hell, if they have the money, maybe they're not suckers after all? (the guy i'm thinking of is though... he's deep in debt because of his designer clothes and new mercedes he can't afford... heh.)
-Taylor

[Taylor @ Mar 31st 2008 2:27AM]

I think they had some big party with marketing and the engineering team and everyone did waaay too much coke that night, and all of a sudden they'd invented Rolly. They must still be on that coke high 'cause they seem to be committed...
-Taylor

[Danny @ Mar 31st 2008 2:45AM]

Don't do drugs kids.

[Taylor @ Mar 31st 2008 3:01AM]

Hah, well, i think that's obvious after seeing what it made the sony team do...
-Taylor

[Reader @ Mar 31st 2008 3:23AM]

From peripheral vision I thought your avatar was a pot leaf, Danny.

[kyle allen @ Mar 31st 2008 2:43AM]

my mp3 player is stationary... witch is fine with me

[Fitzy @ Mar 31st 2008 4:34AM]

a witch! where?

[Onibus @ Mar 31st 2008 3:09AM]

Danny Choo (the Japan storm trooper guy) wrote a blog post about Rolly. Should clear some stuff up.
http://www.dannychoo.com/blog_entry/eng/1334/Rolly/

[bbiessel @ Mar 31st 2008 3:20AM]

Even the cat got bored of it, and that was in less than 5 minutes.

[smegma @ Mar 31st 2008 9:20AM]

wouaaaah! Danny Choo is a rich kid on LSD!

[deathwombat @ Mar 31st 2008 4:04AM]

reminds me of clocky, the alarm clock that rolls around your room when you hit the snooze button, forcing you to get up

[Aguiluz @ Mar 31st 2008 4:14AM]

"The traditional black-white color, add body, and the only color available free to arm付け替えるit, "Rolly" customize their own preferences拡がりましたfun."

Did you understand that?

[skinnywhiteboy @ Mar 31st 2008 4:38AM]

Now all we need is some one to enter this in a battle bots competition

[Nitro Fan @ Mar 31st 2008 5:40AM]

Hmm those speaker flaps will last at least 5 mins!

[Jack Mama @ Mar 31st 2008 6:44AM]

Sony is really good at making expensive crap no one wants.

[tekdroid @ Mar 31st 2008 1:30PM]

The Rolly comes with 1GB music storage, last I checked. That 15 bucks they charge for new plastic sure would be better spent on 1GB of extra storage, I say. But you know, profit time and all that.

Not that storage is of any concern to those buying this.

It is definitely one of those (innovative) niche toys that Sony can sell to those who want something different. Everyone knows additonal colours is stage 2 of the marketing process, after the early adopters have done their deed :)

[94 Taurus owner @ Mar 31st 2008 5:04PM]

This thing is Awesome, can't wait!!!!!!!

[ashley927 @ Apr 1st 2008 12:56PM]

A cute toy...I might buy it for two hundred...two fifty tops. Four is just outragous.

[Leo F. Swiontek @ Apr 2nd 2008 9:51AM]

nice!the player seems to be good source of entertainment & will soon spread in the market.People will luv 2 buy it.

[Leo F. Swiontek @ Apr 2nd 2008 9:51AM]

nice!people will luv 2 buy it.